Simply put, Frutiger Aero is an aesthetic style popular in the 2000s. The result of a new wave of CGI online, it commonly features bubbly, bright-colored surrealism. Your average Frutiger Aero pictures feature idyllic scenery and rounded edges, but in an exaggerated and absurdly realistic fashion. 

When people think of Frutiger Aero, many think of classic Windows wallpapers, macintosh tech, iCarly, or old iPhone app icons. Our team wanted to incorporate Frutiger Aero into our game to bring new life to a rare and "dated" art form.

I was tasked with being the creative director for this project. Over the course of ~6 months, our team poured hundreds of hours into bringing this project together from conception. As the creative director, it was my responsibility to keep everyone involved, lead weekly discussions regarding the state and direction of the project, and ensure everyone had a clear idea of not only what their tasks were, but what their perception of the project and their personal roles were. With the assistance of my lead producer, it was also my task to determine just what we wanted the project to be.